In a series of 515 e-Party events, Mobile Legends: Bang Bang (MLBB), the most popular Multiplayer online battle arena (MOBA) game in Indonesia, collaborated with Promise Jiwa, which is a local coffee brand with a classic taste image.
Promise Jiwa adopts a fresh-to-cup concept, using coffee beans directly from Indonesian coffee farmers in serving a cup of coffee for MLBB game lovers and all soulmates (loyal customers of Promise Jiwa).
515 eParty itself is the biggest annual event of MLBB which is much awaited because of the many surprises and prizes that are given specially for all the players.
Read: Celebrate 515 eParty, JOOX Presents Exclusive Playlists and Soundtracks for Mobile Legends Lovers
Unlike the previous year, this year is even more special, with the collaboration with Promise Jiwa to issue a menu variant that can increase the enthusiasm of MLBB players in celebrating this year’s 515 eParty.
Starting on 19 May 2021, soulmates and all MLBB players can enjoy “Legendary”, a drink specially made in this collaboration. This drink is a non-coffee drink, because it is made from telang flowers, then mixed with berries, so that it creates a blue-red color with a fresh taste, which is the feel of the MLBB game.
“This is the first time for MLBB to collaborate with Promise Jiwa and it will definitely be very special because Legendary will be the offering of MLBB and Promise Jiwa to enliven the 515 eParty this year.”, said Aswin Atoni, Brand Director – Moonton Indonesia
“Promise Jiwa and MLBB have one thing in common, namely we always want to provide something unique and different for all MLBB users and soulmates, we hope that this collaboration will be something that is also eagerly awaited..”
Ni Made Gracia, Head of Marketing Communications of Promise Jiwa said, “It is an honor for Promise of Soul to be able to support the 515 e-Party celebration from MLBB. I hope everyone can enjoy this collaboration by drinking Legendary while playing MLBB“
The campaign with the theme of Mutual Promise to Achieve More also provides many benefits for its buyers. One of them is specifically for all Mobile Legends players, there is a 40% discount for every Legendary drink order through the Jiwa+ application and through GoFood, Grab Food, and Shopee Food Discount Up To 20% – 30%.
Legendary will be available in all Promise Jiwa volumes (outlets) throughout Indonesia from 19 May to 18 June 2021.